Are you a new start-up business or an established brand seeking a refresh?

Building Brands from the ground up

Your brand defines your business and what you do. It communicates your identity, personality, values and character. Your branding distinguishes you from competitors, it influences all your communications, helps build your story and shapes your marketing activities.

The process of brand design starts with exploration, a journey that culminates in a tangible ‘you little ripper’ moment. Its power, impact and reach shouldn’t be underestimated or understated. SMPC’s unique ability to simplify, create and manage brand design projects is a reflection of our teams combined experience and dedicated to help shape a brand’s future.

Insight into your Brand Design Strategy

SMPC understands each client and each business is absolutely unique, so we take the time to get to know your business, your products and services, goals and your target market, and use this to begin the brand design process.

Creative Brand Development

Brand development starts with a team brainstorming session to investigate potential creative directions, based on our initial research. Next, we’ll present to you with a selection of initial concepts and mock-ups to show how they’d look in a range of situations.

We’ll discuss each concept idea with you, to zero in on the best concept to refine. Once approved, we’ll continue your brand development across all agreed deliverables such as brand style guidelines, stationery, signage, sales presentations, packaging and web.

Building on Brand Development

SMPC will remain as your creative partner following your brand development, supporting your objectives and delivering a long-term strategy that gets results. Our multi-disciplined design, marketing and digital team can provide a host of additional services that can help you, your business and brands achieve great things into the future.